Frequent shoppers at Hot Jewelry Box in Ridgewood describe it as a "candy store for women," said owner Sonie Jeon. "Some people easily spend two to three hours here just looking at jewelry."
Jeon, an art major who was employed in the high fashion industry in Korea, worked in her husband's fine jewelry store before opening Hot Jewelry Box.
"We have been in the jewelry business for quite some time," she said. "We have an extensive background in designer jewelry."
Hot Jewelry Box has been located in Ridgewood for seven years.
"Ridgewood offers a diverse dynamic of events and dining," Jeon said. "There are a lot of other good businesses around. Ridgewood welcomes all of its neighbors warmly."
Jeon also appreciates her customers. "I like the clientele and how friendly everyone is. I just have so much fun working here," she said. "[It's] just a joy for me to put items on display and interact with customers."
Women of all ages, from all areas, make up the typical clientele at Hot Jewelry Box.
"A lot of our customers drive from hours away just to come here," Jeon said. "Hot Jewelry Box is well known for having glamorous accessories to dress up every outfit or a great place to find a gift for anyone."
Jeon also enjoys the nature of the jewelry business.
"I like finding new items and finding the latest trends," she said. "That's what keeps it going."
The inventory at Hot Jewelry Box is updated regularly. Items available at the store include sterling silver jewelry, custom jewelry, evening bags, scarves and watches.
Costume necklaces and bracelets are particularly popular. Should something break, Hot Jewelry Box will also repair items purchased at the store that can be fixed.
"The Hot Jewelry Box always offers the trendiest accessories," Jeon said. "New items arrive every two to three days."
The selection at Hot Jewelry Box is what makes the store special, according to Jeon.
"Not only do we offer high quality jewelry to our customers, we sell unique designer pieces at affordable prices," she said.
Jeon also takes pleasure in the process of obtaining jewelry for the store. "We find great joy in working with our buyers and designers to provide the best choices for our customers," she said. The staff at Hot Jewelry Box focuses on responding to customers' requests.
"The service here is great," Jeon said. "I try to follow the customers as far as what they're looking for and need."
Pleasing customers is Jeon's favorite part of her job. "I like helping people find what they need and seeing signs of satisfaction in customers," she said.
Jeon's goal for the future is to continue offering quality items and service. She said, "Our long-term plans are to continue providing the best customer services and glamorous accessories to our customers.
"The jewelry here is of very good quality, at a good price," she said. "There's something here for everyone."
Hot Jewelry Box is located at 203 E. Ridgewood Ave. in Ridgewood. Store hours are 10 a.m. to 7 p.m. Monday through Wednesday and Fridays, 10 a.m. to 8 p.m. on Thursdays, and 10 a.m. to 6:30 p.m. on Saturdays. For more information, call 201-444-0112.