White by Vera Wang debuted its inaugural spring 2011 collection in 150 David's Bridal stores nationwide last month.

Vera Wang is renowned for her modern approach to bridal design, through her artistic use of feminine detailing and intricate draping. White by Vera Wang brings her design aesthetic to a broader audience at an attainable price point. The collection will provide more brides the opportunity to wear the designer gown of their dreams. From a strapless, fairy tale princess ball gown to a one-shoulder goddess column dress, there is a diverse range of ethereal looks for traditional and modern brides alike.

The spring 2011 collection is comprised of 12 styles priced between $600 to $1,400; with subsequent collections to launch each fall and spring season.

"I'm excited to partner with David's Bridal as the exclusive retailer of the White by Vera Wang collection," says Vera Wang. "This collection embraces my true design aesthetic and through David's Bridal, I look forward to sharing my creative vision with brides across the country."

More information about the collection, visit davidsbridal.com.