Girl meets boy. They fall in love, marry and move into the tiny "but it's all ours" Manhattan apartment. After a few years comes a baby. Suddenly what was cozy becomes cramped. What to do? Well, if you are like many city dwellers, you have to "jump start" and move out and over to a house in the Bergen burbs. This is a life script that is shared by many who begin in the Big Apple and plant long-lasting roots of family, friendship and, in many instances, a business venture in the Garden State.
Gal pals Meri Selver and Jen Cordover of Tenafly and Tammy Mager of Englewood admit that they couldn't have written their "script" any better. Their bond of friendship has been fast and furious for the past few years, but it is bound firmly together by common threads: New York City transplants married with two young children the same ages attending the same schools. Yes, even the husbands have become good friends. And the coup de grace -- they live within two blocks of each other in beautifully appointed homes, which reflect their shared sense of design and style. Think modern. Think cool. Think tres luxurious.
"We all moved into the neighborhood at the same time," says Jen Cordover, who credits Meri, with her decision to settle across the river. "Meri and Steve were building a home in Tenafly and raved about the town and location. My husband and I couldn't resist." She recounts meeting Tammy Mager for the first time. "I met Tammy on the first day of school, and we realized that we lived down the street from each other," she says. Then we met up with Meri, and it came full circle."
Looking to furnish and accessorize their homes, the three would get together, with decorating magazines in hand, sharing ideas. "We quickly realized that we had the same taste and that we were always looking for that perfect accessory piece -- a piece that says luxury and elegance. But it could never be found in this area. So we thought why not create a business where we can offer to others the same opportunity to own really beautiful pieces for the home," says Mager of the friends' recent decision to take a chance on themselves and create their own luxurious home accessories business.
The three bring to the table a blending of their former career skill sets: Selver (accounting), Cordover (marketing) and Mager (sales). With a wonderful confidence that comes from being bold and beautiful, they launched Treluxe last August. In the past 10 months, the partners have worked tirelessly to get Treluxe up and running and on everyone's design radar. "We have done numerous fund-raising shows for wonderful charities throughout the tri-state area," Selver says of the group's commitment to giving back. "In addition, we do a lot of our work through private appointments."
Treluxe features hot and hip lines including serving pieces from Airedelsur, hand-blown colored glassware from contemporary Los Angeles artisan Joe Cariati and the unique stainless steel silver tabletop collection from Mary Jurek Designs. Wine accessories, trays and boxes, photo frames and hard-to-find coffee table books from the Assouline group are just a few of the "must-haves" that Treluxe offers the discriminating collector or gift-giver. "Every product line we choose to carry is one that we all love," says Mager, who enjoys the Treluxe service of bringing "show and tell" to a client's home. "We try to stay focused on buying only those special items that really add glamour to the home."
After an initial consult with the client, Mager, Cordover and Selver pack up accessory pieces and head over for a mini in-house trunk show. "Most people are hands-on when it comes to selecting items for their home," says Selver, whose former career as an accountant helps keep the company on track financially. "It is important for our clients to see, to touch and to visualize the items in the space. We focus on choosing product lines that we all believe in," says Selver.
"Many Treluxe clients are looking for a helpful nudge in selecting the accessories that can make a room complete," says Cordover, who brings her experience as a retail buyer for Bergdorf Goodman into the mix. "I always tell people to invest in things that you love and build a collection. A little of the right thing can go a long way."
Although the three women share similar tastes in decor and design, their homes are uniquely different, each reflecting modern style and classic sophistication. Home for Tammy Mager, her husband, Scott, and their two children is a beautiful brick British manor home complete with a turret. "I love mixing textures like chenille and leather in upholstered pieces and pillows," says Mager, who personally designed all the interiors of her home. "And I think a touch of leopard and zebra can give a room a fun and modern feel."
Jen and Jeff Cordover set their sights on the timeless elegance of a 100-year-old Georgian colonial. "We were lucky in that we only had to do some minor interior renovation to make it our own," Cordover says of the home's magnificent woodwork and flooring. "I like clean lines, no clutter and neutral color tones like beige, gold and white. For me, creating a statement for your home is easy when using accessories and artwork that reflect your personality."
Meri Selver settled in a French chateau architectural design for her newly constructed home, which she shares with her husband, Steve, and their two children. Modeled after Selver's favorite hotel -- J.K. Place in Florence, Italy -- the home is a study in classical modern and infused with a simple but striking color wheel of silver, white and soft blue. "I wanted the outside of my home to have an updated European look," says Selver, who worked closely with Manhattan-based designer Jeffrey Parker, "but the interior spaces to be soft and clean-line. I wanted the rooms to be spacious and flow with a sense of comfortable elegance."
For more information on Treluxe and for a listing of upcoming events, visit the website at treluxe.com.
Clothing provided by Gito, Englewood
Flowers by LS Designs
Selver Residence: Richard Reduce Building Contractor; Interior Design by Jeffrey Parker; Interiors, Painting the Great Room by James Lecce
Cordover Residence: Robert Allen Fabrics
Mager Residence: Robert Allen and Nancy Corzine Fabrics